Free Shipping on Orders +$99
Cart 0
Free Shipping on Orders +$99
Cart 0

Questions to start asking when opening a Brick & Mortar Store

Vision & Brand Identity

  1. What inspired you to open this store?

  2. Who is your target customer (age, lifestyle, income, location)?

  3. What problem are you solving for your customer?

  4. How do you want customers to feel when they walk in?

  5. What sets your store apart from competitors?

  6. Do you have a brand story and how will you share it in-store?

Location & Space

  1. Why did you choose this location?

  2. Who are your neighbors (other businesses nearby) and how do they complement or compete with you?

  3. What is the foot traffic like in the area?

  4. Is the space easily accessible (parking, public transport, visibility)?

  5. How much square footage do you have, and how do you plan to use it?

Product & Inventory

  1. What product categories will you carry?

  2. What percentage of your business will be basic versus fashion?

  3. How do you plan to source your products (local, wholesale, handmade, etc.)?

  4. How will you manage inventory levels to avoid over/understocking?

  5. What’s your exit plan for seasonal or trend-based merchandise?

Customer Experience

  1. What kind of first impression do you want your store to give?

  2. Will you offer services in addition to products (workshops, styling, personalization)?

  3. How will you handle customer feedback or complaints?

  4. Do you have a loyalty or rewards program in mind?

  5. What sensory elements (music, scent, lighting) will shape the shopping experience?

Operations & Logistics

  1. What are your planned store hours and staffing needs?

  2. How will you train employees to reflect your brand values?

  3. What systems will you use for point-of-sale, inventory, and bookkeeping?

  4. Do you have vendor relationships already established?

  5. How will you handle inventory ownership if you also sell online?

Marketing & Community

  1. How will you promote your grand opening?

  2. What ongoing marketing strategies will you use (social media, events, local partnerships)?

  3. How will you measure success (foot traffic, sales, customer engagement)?

  4. Do you plan to be involved in the community (sponsorships, collaborations, events)?